BBB4M: International Business (University Preparation)
PREREQUISITE: None
GRADE: 12 (University/College)
AVAILABILITY: Spark Asher Academy Online
THE ONTARIO CURRICULUM: Business Studies
Course Overview
This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn techniques and strategies for marketing, distribution, and managing international business effectively. This course prepares students for postsecondary programs in business, including international business, marketing, and management.
UNIT ONE
Business, Trade, and the Economy
Essential Question: Can a nation function independently without engaging in international trade?
This unit explores the influence of global business on Canada and the interconnected nature of global economies. Students will delve into the evolution of global trade, investigate trade barriers, and analyze Canada’s diverse international trading relationships.
UNIT TWO
The Global Environment for Business
Essential Question: What is the extent of Canada’s international business activities, and which sectors are most involved?
Students will assess the impact of globalization on Canadian businesses and explore factors influencing international business participation. The advantages of conducting business in Canada and case studies on domestic and multinational firms will highlight the operational strengths and challenges.
UNIT THREE
Factors Influencing Success in International Markets
Essential Question: What is the significance of regulation and standardization in business?
The focus here is on cultural, political, economic, and geographic influences on international business practices. Students will also learn about product adaptation and standardization in global markets.
UNIT FOUR
Marketing Challenges, Approaches, and Distribution
Essential Question: Can a single marketing plan address the needs of a global clientele?
This unit addresses international marketing challenges and strategies. It covers adaptations made to marketing mixes for global audiences, and the legal, cultural, and economic considerations for international marketing.
UNIT FIVE
Working in International Markets
Essential Question: What complexities surround international trade?
Through case studies, students will explore necessary market research for entering foreign markets, and learn about distribution and logistics. Ethical considerations of multinational corporations’ impacts on host countries will also be discussed.
For more details on final exams and the exam fee, please consult to us directly via contact page. Additional information can be found in our download section in courses page.
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